In 2016, we pioneered our TYB BETA™ culture program, the first-of-its-kind in the industry and the foundation of how we develop new cultures. These are brand new cultures fresh out of the front end of isolation and small scale fermentation trials, cultures we think have a great deal of promise to add real diversity to the brewer’s toolbox. The program is an ever evolving lineup in which brewers can gain access to novel cultures that have never been released, provide valuable feedback and help us drive the process all the way from early evaluation to possible promotion to core offering. While not every culture is promoted, many cultures have graduated from this program over the years to become regularly available offerings, produced on a regular basis by our partners at White Labs.
This program has allowed us to gain invaluable data with respect to what brewers think of some of our recent standout isolates and blends, and we welcome both homebrewers and craft brewers to participate!